THE FIGHT IN DEFENCE OF THE OCEANS CONTINUES
Having reached the collection target set for 2024, Luna Rossa Prada Pirelli and Ogyre intensify their efforts
Born in 2021 to promote concrete actions in defense of the marine environment, the collaboration between Luna Rossa Prada Pirelli and Ogyre is renewed and intensified in view of the 37th America's Cup.
The Italian challenger and the leading platform in "fishing for litter", in fact, had begun their partnership by setting the ambitious goal of collecting 16,000 kg of waste from the sea by 2024, the year of the America's Cup.
Having reached this target in advance, Luna Rossa Prada Pirelli and Ogyre decided to continue their collaboration and collect further 12,000 kg of marine litter by the end of the year, to reach a total of 28,000 kg of plastic waste. This is a remarkable figure, that equals the weight of a fully loaded freight train.
Fully aware of the fact that the collection of marine waste alone is not enough to fight the pollution of our seas, in recent years Luna Rossa Prada Pirelli and Ogyre have carried out several wide-ranging projects to promote greater environmental responsibility and awareness through a variety of communication channels.